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A website is the key to gaining visibility, credibility and revenue. Discover how a website can transform your business.
In a world where digitalization is omnipresent, having a website is no longer a luxury but a necessity for any company, regardless of its size. However, many companies, especially SMEs, are slow to take the plunge. Why? Using data from Sortlist's 2022 study, we will explore the reasons that still push some companies to stay away from the web and the consequences of this choice on their development.
The importance of a website in 2024: eloquent figures
According to the Sortlist study, 77% of French companies already have a website. This rising figure reflects the growing importance given to online presence. But why is a website so essential?
Increased visibility: A well-optimized website allows you to be found by more than 90% of Internet users who use search engines to find products or services (source: Google study).
Increased credibility: A professional site inspires confidence and reassures potential customers.
Lead generation: 61% of consumers conduct online research before purchasing (source: Statista). A website is therefore an essential tool for capturing these prospects.
Customer loyalty: A website allows you to create a lasting relationship with customers thanks to personalized content and engagement tools.
The obstacles to creating a website
While the majority of companies have understood the benefit of having a website, some are still hesitant. The reasons given in the Sortlist study are multiple:
Lack of technical knowledge (40% in France): Creating and managing a website can seem complex to the uninitiated.
Cost perceived as high: Although costs have fallen in recent years, the budget remains a barrier for some SMEs.
Different priorities: Some companies favor other communication channels such as social networks.
The consequences of not having a website: an irrecoverable delay?
Not having a website in 2024 means taking the risk of:
Losing customers: Consumers are increasingly demanding and expect businesses to have an online presence.
Being less competitive: Businesses without a website are at a disadvantage compared to their competitors who have an online storefront.
Missing growth opportunities: A website can open new markets and generate new sources of revenue.
How to get started creating a website easily and at a lower cost?
There are many solutions for creating a website without breaking the bank:
CMS (Content Management System): WordPress, Joomla or Drupal are free and intuitive tools that allow you to easily create a site.
Online website builders: Wix, Squarespace or Jimdo offer visual interfaces to create a site without coding.
Web agencies: For more complex projects, using a specialized agency can be wise.
In 2024, not having a website is a real handicap for a company. The figures are clear: companies with a website are more visible, more credible and more efficient. So, don't wait any longer to start creating your own website !
Source: Sortlist, "Company without a website: the point on digital acceleration", 2022. https://www.sortlist.fr/datahub/reports/site-web-acceleration-numerique/